Germans Keep Traveling Spirit Alive Despite Inflation
Even as inflation continues to affect daily life and raise the cost of living across Germany, the desire for summer vacations remains remarkably high. According to a new Norisbank survey, many Germans are still planning their holidays and are willing to make financial adjustments in their everyday spending to make it happen.
Price increases are clearly being felt, especially in services like hairdressing and taxis, noticed by 68% of respondents, the highest rate in recent years. The impact is also visible in food, hygiene products, and household goods, while energy costs such as electricity, gas, and fuel are considered among the most burdensome expenses by more than three-quarters of those surveyed.
Yet these economic pressures haven’t significantly changed vacation habits. Instead, many are consciously cutting back in other areas—like heating or grocery shopping—to make room in their budget for holidays. This approach is particularly common among lower-income households, but overall, the tendency to economize for the sake of travel has grown since last year.
Interestingly, the percentage of Germans planning a summer trip remains nearly unchanged, with 63.6% intending to travel this year, virtually the same as in 2024. Around 48% say their holiday budget remains stable, a trend consistent over the past five years.
Young adults between 18 and 34 are the most eager to travel, with over 75% planning longer vacations this summer. Interest decreases with age but still remains high across all groups.
In terms of spending, Germans are still allocating a considerable amount to their holidays. The average travel budget per person stands at €1,432 for 2025. Although slightly lower than last year, it’s still significantly above pre-pandemic levels. At the destination, the average person expects to spend €412 on food, entertainment, and unexpected costs—about 5.5% more than the previous year and over 25% more than in 2019.
Food and drink remain the largest holiday expense, making up about 35% of total spending, followed by excursions and entertainment such as concerts or museum visits, which have seen a notable rise in popularity and spending.
Despite the generally positive outlook, a small portion of the population is unable to afford a holiday this year. Around 5.8% report being priced out of travel due to financial constraints, with the figure rising to 9.3% among those aged 50 to 69. On the other hand, a growing number of people—now at 39%—say they save in advance specifically for vacations, a sign that travel remains a priority even in more challenging times.
